Misty Dawn Seidel

When it comes to which of the social media platforms I enjoy most for personal use, Pinterest is at the top of the list with Instagram and, of course, Facebook.  Prior to Pinterest, I had a list of browser bookmarks a mile long!  Seriously!  I'm not exaggerating.  I think I'm a bit of a link hoarder, which makes Pinterest the perfect platform for me!


Now, let's talk business... Pinterest business!  With 175 million users pinning and re-pinning 100 billion ideas, Pinterest has rapidly come on the scene as a key social media platform for business and marketing (Pinterest, 2017).  Pinterest offers separate business accounts from the personal Pinterest accounts.  These business accounts come with special marketing features to help promote your business.  These features include a different set of terms of service, Pinterest-specific marketing educational materials, Pinterest analytics, Rich Pins, promoted pins, and more.  Further, Pinterest continues to work on and roll out new features and aids to make the marketing experience on Pinterest even more powerful and successful (Daley, 2015)!


I mentioned analytics in the list of marketing tools Pinterest offers to business accounts.  Let's look at those analytics a bit closer.  After all, if you're going to put time and effort (and more than likely some expense) into marketing your business, you are going to want to know if it's working.  Expanding upon that, you're going to want to know exactly which part is working the best, which part may be a waste of time, and which part has potential if given more attention.  This is exactly what Pinterest Analytics provides for your business... and more.  See which of your business pins are most successful and how much traffic your Pinterest account sends to your website (Pinterest, 2017).  Gain information about your account followers and insights to help your business become more successful on the Pinterest social media platform (Pinterest, 2017).  It's all easy to understand and quick to provide you with the information you need right from an analytics link within your profile.

Pinterest is in the top three social media platforms of my marketing focus, and I'm excited about all the platform does to help you find success with your marketing efforts.  This isn't just from analytics, but also blog tips, webinars, and more.  Now, if you'll excuse me, I've got some pinning to do!

References:

Daley, R. (2015). Kissmetrics Blog. Retrieved July 27, 2017, from https://blog.kissmetrics.com/ultimate-pinterest-marketing-guide/

Misty DawnS Photography (mistydawns). (2017). Retrieved July 29, 2017, from https://www.pinterest.com/mistydawns/

Pinterest. (2017). Get discovered. Increase consideration. Drive results. Retrieved July 29, 2017, from https://business.pinterest.com/en

Pinterest. (2017). Pinterest Analytics. Retrieved July 27, 2017, from https://business.pinterest.com/en/pinterest-analytics